Short Answer: Rs. 37.2 Billion (for a pan-Indian presence).
TRAI has dictated that 3G spectrum is open to all and that it will be an auction and not a beauty contest. Mr. A. Raja is trying to reject TRAI recommendations and make 3G spectrum available only to incumbents. This would be disastrous –if you have six pan-Indian players fighting for six licenses, the auction would only meet the reserve price. Additional 2G spectrum won’t be available until subscriber numbers go through the roof and this makes the task of predicting the auction price for 3G spectrum a very complex task. Yours truly has made an humble attempt using complex game theoretic modeling!
For now, it looks like TRAI and TEC are not going to budge on the subscriber number thresholds for additional 2G spectrum - this is despite the slanging match that is happening between the GSM guys and Mr. Anil Ambani (ADA as he is referred to in the top echelons of Reliance). Given this situation, the focus is back on 3G spectrum bidding and all the 12 operators and atleast 100 others are keen on being part of this auction.
In order to simplify the task of modelling the auction, I have made some not so overarching assumptions. Here they are:
1. The auction will be conducted as a typical Vickrey auction - second price sealed bid auction. This is to avoid the winner's curse and the subsequent bid shading.
2. Although it would have made my task infinitely easier, I have not made the over-arching assumption of making it a common value auction. Clearly, the incumbent players have much more to gain than a new entrant. Even aong the new entrants, the foreign players have much more to gain given their lower cost of funds than the new domestic players.
3. The auction can be transformed from an incomplete information one to an imperfect information situation with nature as one of the players.
4. There will be absolutely no collusion between the players (not sure about this one considering the polarization of the players into the GSM group and the CDMA group).
5. None of the players will adopt a "heroic failure" strategy - someone might attempt to do it for branding purposes, but it looks unlikely given that TRAI may not be keen on publicizing all the bids.
6. Based on current posturing, I have assumed that only 6 players will be awarded 3G spectrum. This translates to roughly 30Mhz of bandwidth in the 2.1Ghz band as 5Mhz should suffice for the next 4-5 years assuming the WCDMA access mechanism.
I wont be able to give you the entire mechanics of the calculation, but what I did was start from the reserve price that TRAI has set in each of the circles and then tried to arrive at a Nash Equilibrium given all the payoffs for each of the respective players. Ofcourse, I cant give you the entire list of players that I have considered, but I can tell you factors that affected my payoff calculation from 3G for each of the players and consequently the Nash Equilibrium price for each circle:
1. Percentage of SEC A and SEC B customers for each player in each circle – the higher it is, the larger is the potential revenue opportunity from 3G
2. The HHI index in each circle – the presence of a dominant player means higher synergies
3. The percentage of population in the 25-44 age group and the percentage of males in the mobile user population
4. The percentage of English speaking mobile users in the population
5. The amount of unused spectrum in the particular circle
6. ARPU levels in each circle and the
7. The CDMA footprint in the particular circle – GSM guys are still tinkering around with the WiMAX technology option
So what exactly are my predictions? I guess by now, I have given such a detailed introduction that you would be justified in thinking that I am going to adopt the classic consultant’s strategy: sit on the fence and not get into any kind of number prediction game. But I will do exactly the opposite: here are my calculated numbers for the final auction price in each circle: (Do remember that you read it here first and if the final outcome of the auction matches my numbers then I should be given the status of honorary astrologer)
Circles and the corresponding predicted Auction Price in Rs. Million
Mumbai 5600
Delhi 8100
Chennai 2100
Kolkata 2300
Andhra Pradesh 3200
Gujarat 2400
Karnataka 2100
Maharashtra 2200
Tamil Nadu 1950
Haryana 512
Kerala 826
Madhya Pradesh 837
Punjab 922
Rajasthan 910
Uttar Pradesh (E) 1152
Uttar Pradesh (W) 910
West Bengal 610
Bihar 350
Assam 120
Himachal Pradesh 85
Jammu & Kashmir 70
North East 55
Orissa 140
Thus, to have a pan-Indian 3G presence, an operator should cough up a total of Rs. 37.2 Billion. There are six slots of 5Mhz available in each circle and though there is some room for dynamic auction strategizing, I am fairly certain that as is the case in most multi-winner Vickrey auctions, the six slots will go at the same price – which is the 2nd highest bid that is made.
I guess I am betraying my tribe by being prescriptive right down to the decimal points. However, I am out to dispel the general feeling in the industry which is aptly captured by this joke: “One day the fence will rip through the a********s of consultants as they keep sitting on it all the time”.
For now, it looks like TRAI and TEC are not going to budge on the subscriber number thresholds for additional 2G spectrum - this is despite the slanging match that is happening between the GSM guys and Mr. Anil Ambani (ADA as he is referred to in the top echelons of Reliance). Given this situation, the focus is back on 3G spectrum bidding and all the 12 operators and atleast 100 others are keen on being part of this auction.
In order to simplify the task of modelling the auction, I have made some not so overarching assumptions. Here they are:
1. The auction will be conducted as a typical Vickrey auction - second price sealed bid auction. This is to avoid the winner's curse and the subsequent bid shading.
2. Although it would have made my task infinitely easier, I have not made the over-arching assumption of making it a common value auction. Clearly, the incumbent players have much more to gain than a new entrant. Even aong the new entrants, the foreign players have much more to gain given their lower cost of funds than the new domestic players.
3. The auction can be transformed from an incomplete information one to an imperfect information situation with nature as one of the players.
4. There will be absolutely no collusion between the players (not sure about this one considering the polarization of the players into the GSM group and the CDMA group).
5. None of the players will adopt a "heroic failure" strategy - someone might attempt to do it for branding purposes, but it looks unlikely given that TRAI may not be keen on publicizing all the bids.
6. Based on current posturing, I have assumed that only 6 players will be awarded 3G spectrum. This translates to roughly 30Mhz of bandwidth in the 2.1Ghz band as 5Mhz should suffice for the next 4-5 years assuming the WCDMA access mechanism.
I wont be able to give you the entire mechanics of the calculation, but what I did was start from the reserve price that TRAI has set in each of the circles and then tried to arrive at a Nash Equilibrium given all the payoffs for each of the respective players. Ofcourse, I cant give you the entire list of players that I have considered, but I can tell you factors that affected my payoff calculation from 3G for each of the players and consequently the Nash Equilibrium price for each circle:
1. Percentage of SEC A and SEC B customers for each player in each circle – the higher it is, the larger is the potential revenue opportunity from 3G
2. The HHI index in each circle – the presence of a dominant player means higher synergies
3. The percentage of population in the 25-44 age group and the percentage of males in the mobile user population
4. The percentage of English speaking mobile users in the population
5. The amount of unused spectrum in the particular circle
6. ARPU levels in each circle and the
7. The CDMA footprint in the particular circle – GSM guys are still tinkering around with the WiMAX technology option
So what exactly are my predictions? I guess by now, I have given such a detailed introduction that you would be justified in thinking that I am going to adopt the classic consultant’s strategy: sit on the fence and not get into any kind of number prediction game. But I will do exactly the opposite: here are my calculated numbers for the final auction price in each circle: (Do remember that you read it here first and if the final outcome of the auction matches my numbers then I should be given the status of honorary astrologer)
Circles and the corresponding predicted Auction Price in Rs. Million
Mumbai 5600
Delhi 8100
Chennai 2100
Kolkata 2300
Andhra Pradesh 3200
Gujarat 2400
Karnataka 2100
Maharashtra 2200
Tamil Nadu 1950
Haryana 512
Kerala 826
Madhya Pradesh 837
Punjab 922
Rajasthan 910
Uttar Pradesh (E) 1152
Uttar Pradesh (W) 910
West Bengal 610
Bihar 350
Assam 120
Himachal Pradesh 85
Jammu & Kashmir 70
North East 55
Orissa 140
Thus, to have a pan-Indian 3G presence, an operator should cough up a total of Rs. 37.2 Billion. There are six slots of 5Mhz available in each circle and though there is some room for dynamic auction strategizing, I am fairly certain that as is the case in most multi-winner Vickrey auctions, the six slots will go at the same price – which is the 2nd highest bid that is made.
I guess I am betraying my tribe by being prescriptive right down to the decimal points. However, I am out to dispel the general feeling in the industry which is aptly captured by this joke: “One day the fence will rip through the a********s of consultants as they keep sitting on it all the time”.